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Great stories have personality. Consider the opportunity to tell a great story that expresses character. Writing a story with personality for potential clients helps to establish a relationship. This is highlighted in the small details such as the choice of words or phrases. Write using your own point of view, not someone else's experience.

Great stories are for everyone, even if they are written for just one person. If you try to write for a broad and generic audience, your story will sound fake and emotionless. No one will be interested. Write it for one person. If it is authentic for one person, it will be authentic for everyone.